We were in Pole Position in Abu Dhabi
In April the team headed to Abu Dhabi for our international technology client’s annual conference, exhibition and networking event. With over 900 delegates from across EMEA to impress, we chose the Grand Prix’s Yas Marina Circuit to serve as the dynamic backdrop for the event. The exclusive venue was unlike any event space we’d worked in before – we used the Formula 1 paddock suite as the main exhibition space and converted the team villas into boardroom clusters catering to 52 companies’ one-to-one meeting needs.
The vast showcase area, which exhibited over 40 customer stands, was a huge success – complimenting the focused structure of the main plenary sessions, showcase allowed for customers and providers to meet, greet and do business. This area was enhanced by the new Tech Talk Theatre, which ran product specific talks across the two days.
The event’s gala evening was an entertaining fusion of F1 energy and Arabian flair. Competition-winning delegates took hot laps round the Grand Prix circuit, while others tried out the F1 simulators and posed for victory photos on the podium. On the venue’s marina side, with glittering views of the Yas Viceroy Hotel, there was delicious food, fire dancers and shisha pipes at the ready for those wanting to relax and enjoy the local traditions on offer.
Not only were Splash responsible for the logistics and venue management of all of the coinciding events that form this intricate annual summit, we were also responsible for the build and administration of the event’s registration website, booking hotel rooms for the 900 plus delegates across 5 hotels, and implementing an experienced Help Desk service to deal with any delegate queries pre-event and onsite.
It may have been scorching temperatures outside, but we were all cool and calm inside as we delivered, on our sixth consecutive year running this event, a truly world class programme – transforming this unique venue into an exciting and engaging place to do business.
If you would like help transforming your event contact Splash today at firstname.lastname@example.org